Brian Feener

If you think that you can conduct business in secret, you’re wrong.

Everything you do as a company is fair game for everyone else to criticize, blog about, praise, or just use as link-bait.

So when you sue another company because their pink is too much like your pink, that is going to get out to the public.

As a organization, you can love and accept the fact that your PR department isn’t the sole proprietor of information, or you can fight it, spend a lot of money, and always worry about what the “un-qualified”  are going to say about your brand.

Not only is the latter strategy not guaranteed, but your press release will probably get less Diggs than BrandFan.blogspot.com will get.

For all this time, we have been trying to make products that have the greatest combination of form and function.

Think about these equations: Continue Reading »