Brian Feener

Reebok and Kool-Aid developed some great looking sneakers to wear whilst drinking sugar flavored grape drink.

Full Gallery:
http://www.sneakerfiles.com/2008/01/25/reebok-kool-aid-full-look/

I think this is a sign of Reebok’s attempt to become a fashion designer that happens to make sneakers. They can’t compete with Nike on endorsement deals, so they have chosen to go in a different direction.

I think it’ll be shoes like these that’ll help Reebok - not because it gains market share in the existing structure, but because it gains market share in, for them, new markets.

I understand its a niche, but they’re making me talk about them.  Isn’t that a start?

I love cooking. I think it’s a great way to be creative, experimental, take calculated risks, and get some complex carbohydrates.

Last night, I was cooking with some onion, garlic, green pepper, and a jalapeño. I was all done and relaxing on the couch, watching t.v. when I casually rubbed my eye.

From Wikipedia:

The jalapeño rates between 2,500 and 10,000 Scoville units in heat. Handling fresh jalapeños may cause mild skin irritation in some individuals.

They ain’t kiddin’.

The jalapeño justifies the need for an eye-wash station in every kitchen. In speaking with my roommate, he said, “Yeah, you maced yourself.”

We can all learn one two lessons about marketing and business from this event:

1. Just because you’re done, it doesn’t mean your audience is. What promotion, advertising campaign, or “viral” marketing campaign did your company run that is no longer updating its website? Remember Terry Tate, from the old Reebok campaign? [youtube=http://www.youtube.com/watch?v=RzToNo7A-94] The URL at the end of the ad http://www.reebok.com/terrytate is now a 400 error. When will WhopperFreakout.com stop being updated?
2. Wear latex gloves when handling hot peppers.