Brian Feener

Paul Rosenberg and DJ Cipha Sounds did their hip-hop Juan Epstein podcast recently (explicit) and the conversation immediately went to how Cipha is constantly on his hustle. Here’s his grind and how you can apply it to your career.

1. MTV VJ on Sucker Free Sunday - The gig you do for basically free, but is helping you build your brand. If you’re an entertainer, you do YouTube videos. If you’re a salesman, write a book about sales. This is not the first thing you should attempt, but it will help you sell your other products later by giving you credibility. The best thing you can do is find a niche and be the authority on it.

2. Sirius Satellite Radio, Shade 45 - 8am - 12noon, everyday - Your paycheck job. You gotta pay your bills. It also helps to have regular employment on your resume, no matter what industry you’re in. If you’re consulting, then you better have some sort of income coming in.

3. Cipha Sounds and Rosenberg, 8am - 10am Sat. & Sunday - Hobbies are good, getting paid for your hobbies is better.
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A little while ago, I talked about how NPR was running a registration drive and part of their promise to listeners was to not deliver about Lohan, Spears, or any of that other gossip-style news. (Read article here.)

Today, on Super Tuesday, NPR promised to stay away from election coverage and wait until all the results were in before making any calls about any races.

Just because you can give a zillion opinions about everything and anything, sometimes it is better to hold back a little bit. The long-tail is not universal.