Brian Feener

After you launch a product, what’s your mind-set?

Do you think “Whew!  Done.”

Or - “Whew! Time to start over.”

After launch, it’s time to get into the minutae of the product that you may not have had time for before.  What ways can you make the product easier?  How can you make that 6-step process 5 steps?  4 steps?

Is the font the right font for the product?

How do the images make you feel?

When you’re done, it’s really time to get started.

How much revenue do I lose if my product doesn’t get launched for another week? Another month? Another six months?

How much revenue do I lose if my product is released on schedule, but not as good as it could have been with another week of development? Another month? Another six months?

If the product is like sewage water in the Sahara (desirable product, undesirable qualities), no matter how pretty you make it, you may have mis-identified an opportunity.

Make it right, or don’t waste your time/energy/money.