Jul 02 2008

Recalibrating Your Audience’s Perception

Published by bgfeener under branding

It’s pretty well documented that Amy Winehouse has some chemical dependency issues. But as an American, I’m having a problem really calibrating how much of an issue because her speech is so …well… British.

I know that there is a Cockney accent, and a South London accent, and a Welsh accent, and a I’m-The-Queen-in-a-Movie Accent and they are all (essentially) British accents. How does Larry the Cable guy sound to the British ear?

When I hear Winehouse, I know that she has some issues and she doesn’t sound like I sound, but if her “Cockney/Whatever Region” accent is 90% of the reason for me thinking that she’s high, is there every going to be an opportunity for her to turn the corner in terms of image?

Sometimes, there are fundamental/structural problems to your audience perceiving you in a positive light. You can either embrace it or change it now.

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Jul 01 2008

Perception

Published by bgfeener under marketing

If the Customer thinks that it’s true, it’s true.

If your product stinks to me, then your product stinks.  It doesn’t matter how it compares to its competition.  It doesn’t matter how incorrectly I was using it.  It doesn’t matter if I got it for free and I should be happy with getting anything at all.

Perception is reality.

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