Brian Feener

Paul Rosenberg and DJ Cipha Sounds did their hip-hop Juan Epstein podcast recently (explicit) and the conversation immediately went to how Cipha is constantly on his hustle. Here’s his grind and how you can apply it to your career.

1. MTV VJ on Sucker Free Sunday - The gig you do for basically free, but is helping you build your brand. If you’re an entertainer, you do YouTube videos. If you’re a salesman, write a book about sales. This is not the first thing you should attempt, but it will help you sell your other products later by giving you credibility. The best thing you can do is find a niche and be the authority on it.

2. Sirius Satellite Radio, Shade 45 - 8am - 12noon, everyday - Your paycheck job. You gotta pay your bills. It also helps to have regular employment on your resume, no matter what industry you’re in. If you’re consulting, then you better have some sort of income coming in.

3. Cipha Sounds and Rosenberg, 8am - 10am Sat. & Sunday - Hobbies are good, getting paid for your hobbies is better.
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It’s great that you were able to convert 98% of all errors to “stable.”

It’s great that we have this new HR form to fill out when we need to get a vacation day.

It’s great that the over all budget will be re-allocated to new spending procedure that will greatly enhance the effectiveness of the entire company.

What’s in it for me?

It’s a fair question, right?  What’s in it for me?  Why do I need to know?  Why am I in this meeting right now?  Why have you taken the time out to put down 70^10 bullet points in your presentation, explaining each one in detail?

Why do I need to know, and don’t tell me because it’s important?

When you are communicating, keep in mind that your audience may not have the same emotional investment in the data that you do.  Whether you like it or not, you’re selling something.

You’re selling ideas, emotions, investment opportunities, problem-solvers, programs, and YOU!

Data is great but ALWAYS tell your audience what’s in it for them.