Jun 09 2008

Web 2.0 Guidelines

Published by bgfeener under business, marketing

Enlisting the help of a 3rd Party site is worth the time and effort to upload and update content when:

  • There can be a positive return on investment, including, but not limited to contacts, revenue, page views, or brand image.
  • The overall image of the brand is improved.

To the peanut gallery: Thoughts?

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Mar 31 2008

Nothing is Sacred

Published by bgfeener under branding

If you think that you can conduct business in secret, you’re wrong.

Everything you do as a company is fair game for everyone else to criticize, blog about, praise, or just use as link-bait.

So when you sue another company because their pink is too much like your pink, that is going to get out to the public.

As a organization, you can love and accept the fact that your PR department isn’t the sole proprietor of information, or you can fight it, spend a lot of money, and always worry about what the “un-qualified”  are going to say about your brand.

Not only is the latter strategy not guaranteed, but your press release will probably get less Diggs than BrandFan.blogspot.com will get.

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Feb 13 2008

Web 2.0 is Long Gone, at Least How I See It

Published by bgfeener under marketing

We are currently in the 4rd generation of internet content, not in the second, like everyone likes to say.

1st Generation Web was content creation that was very top-heavy.  The biggest stories, few writers, all professional.  You had to go out and find it and it wasn’t easy.

2nd Generation Web was portals such as AOL, Yahoo and the pre-2000 ESPN http://web.archive.org/web/20020827230635/espn.go.com/main.html.  You still had to go to specific places for specific information.

3rd Generation is niche and (useful) search.  The Google, Blogger, and Wordpress explosion.  The first instance of it being really easy to find something that you’re looking for.

4th Generation will be (is?) niche and aggregation.  Where as people were patient enough to wait for content, with so many channels out there to tune into, why not just wait for the content to come to them.  Whether pushed to their RSS feed, a non-customized page, or their phone, people will get content delivered to them as quickly as its produced for instant (or time shifted) consumption.

How does this change your strategy?

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