Brian Feener

When is that last time you’ve just said “hi” to your customers?

You didn’t try to sell them anything- you just wanted to say that you recognized that they are there. 

What’s it worth?  Well, the people at Field Notes think it’s worth a whole lot.  So much so that people have started saying “hi” back. 

I’m willing to bet that in the long run, they will have sold more notebooks because they were just being friendly.

Some free promotional material for USA Football - -

We are looking for your football story. Here’s your chance to give something back and recognize those great individuals who helped you out along the way. If you played youth, high school, college or even professional football, we want to hear from you. Tell us what the great game of football has meant to you.

I Played

Check it out:

http://www.cnbc.com/id/24759186

Jadakiss and DJ Green Lantern are still beefing.

What does this have to do with business? It’s the final quote by the DJ when he says that it’s “not on me, it’s on him” to reach out and try to resolve the issue.

Guess what, when your customers feel that you’ve slighted them with customer service, it will never be on them to reach out and try to resolve the issue. Even if their reaching out would create a real, long-term benefit to them, they will never give you an opportunity to ask for forgiveness in a gift basket.

You will need to make it your priority to MAKE the opportunity.

(Of course, there are limits. Like a theology teacher once told me: “An apology is like a FedEx package. You can always refuse the delivery. But it’ll never be accepted if never sent.”)

What can you do with a facebook group?  How can you turn it into something tangible?

We’re going to find out…