Archive for the 'marketing' Category

Dec 27 2008

“Angie”

Published by bgfeener under marketing

 

So….

Head-cold + Medication + Crossfit + A Week Off = Not being too smart.

For time:
100 Pull-ups
100 Push-ups
100 Sit-ups
100 Squats

My Time: 24:30.  Not great, not awful

Compared to : http://brianfeener.com/288/angie/

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Dec 16 2008

Song of the Day

Published by bgfeener under marketing

I have a hard time keeping up with these ____ of the Day posts, but here’s a song for today:

I think that the difficulty in ____s of the Day stems from the fact that I get a moment of inspiration which doesn’t come every single day. In business, unless you’re conducting business every single day, you’re losing out on customers and trust from customers. The inspiration needs to be there regardless. That’s why it’s important for you to find something you love to do in order to find the inspiration everywhere. It’s the same thing as being in love. When you really love something, it’s always on your mind and every song on the radio is about the other person. When you love your job, it can be the same type of thing.

Open forum in the comments.

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Dec 08 2008

fran

Published by bgfeener under marketing

21 15 9
95# thrusters
Pull ups

4:34 suckaz

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Nov 07 2008

A Lack of Personality

Published by bgfeener under marketing

“Corporate” is not a personality, it’s an absence of personality.

There’s a certain ludicrousness to bullet-points. People don’t think or talk like that.

We can tell when you’re not comfortable in writing or design.

It’s easy to tell when you’re not having fun.

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Sep 18 2008

Stop Sulking - Just Fix It

Published by bgfeener under marketing

Kanye West had been touring around the country performing an unreleased single, “Love Lockdown.”  On September 7th, he premiered the new single with a liver performance on MTV’s 2008 Video Awards.

Listening to the song performed live, I was excited for the album version without the crowd noise and with a little more “polished” feel to it.

That night I was disappointed when the version released sounded like this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

*Notice the extra Auto-Tune, extra reverb, and muffled hook.  All-in-all, just sounds like an unfinished song.

Then this morning I check my RSS feeds and, lo-and-behold, Kanye’s fixed the issues and made a hit.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

*Notice that it doesn’t sound like trash.

Sometimes, something you produce will be wrong.  Or have a problem.  Or just not be the way you want it now that you’re using it everyday.  It’s ok to fix it. Sulking is actually exacerbating the problem because you’re losing the time you could be using to fix stuff.

Be more like Kanye.  Stop sulking.  Just fix it.

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Sep 01 2008

Phone Lines are Open

Published by bgfeener under marketing

I will answer any question so long as this is the top post in the stream.  Add the questions to the comments.

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Sep 01 2008

McDonald’s Hot Sauce

Published by bgfeener under marketing

McDonald’s has the best hot fudge I’ve ever tasted.

It makes sense when you think that there were millions of dollars invested in finding the formula that the MOST people will like.  Finding the perfect texture that millions of people would pay $1 for.

How about this graph:

Y-axis = % of the population
X-axis = Texture, Flavor
Red area = McDonald’s hot fudge fan
Green area = Not McDonald’s hot fudge fan

Here’s the interesting part… you can make a ton of money working to get into that middle.  Keep in mind that you’re always going to be McDonald’s wheelhouse and they are going to do everything they can to outmarket your product.  But what about those fans that McDonald’s isn’t appealing to?  How much are those fans going to pay for their exclusive hot sauce?

There are plenty of reasons to try to hit that middle sweet spot, but there are plenty of chances to be the best in the world at somewhere else.

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