Brian Feener

Speed metal, hip-hop, cool jazz, and salsa all employ different rhythms to sound the way they do.

The thing that they have in common is that each typically has a drummer to keep the beat.

[youtube=http://www.youtube.com/watch?v=RKQgDY0pZ68]

The fascinating thing is that each has a different style of drumming, each has a different set up for the drums, each keeps different time, but they all work.

What if your rhythm is off?

What about your business? Can you survive a missed high-hat or a errant snare? Would it be worth changing the rhythm to make things sound different than the rest of the pack? How about if you put salsa rhythms in your hip hop song? Do you want every song to sound the same? Do you want every song to stand on its own?

Rhythms are predictable. That’s why you can clap along to them. Customers like to clap along.

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