Apr 17 2008

Learning about Your Audience

Published by bgfeener at 7:41 am under marketing

Your audience consists of:

  1. Observers
  2. Fans
  3. Aficionados
  4. Experts

If your job to find out the percentages of each and how they interact with your business.  Wikipedia’s audience is 99% content consumers and 1% content producers.  Wikipedia is important to the 99%, but it’s REALLY important to the 1%.  The 1% cares about the editing software.  The 1% cares about that discussion page and checks it twice a day.

What are you doing TODAY that helps you figure out your 1%.

(Two things - I cannot find a link to support the 99/1 ratio.  If you find it, please add a comment.  Also, if I forgot a group in the list above, let me know in the comments.)

Trackback URI | Comments RSS

Leave a Reply