Brian Feener

Unless there’s a content-sharing, or link-sharing agreement, I don’t see the point behind the Blogroll.

I do understand that it’s important for your site to be linked from other sites, but I’d rather see my content on a single blog post rather than on the site’s blogroll.

Why?

Because it means that I’ve done something signficant enough that I deserve commentary.  It means that I’ve gotten enough steam behind an idea to keep other people thinking about it.

When I’m on your blogroll under a site that gets 10mm hits a year, I’m literally buried underneath the weight of traffic going to that site and not mine. It does not say anything about why you should go to my site instead.  In fact, if I weren’t me, I wouldn’t go to my site either if it came down to me or Seth Godin’s page.

And what’s it mean to you to be in my blogroll if I’m not getting paid to put you there?  Are Larry and Sergey going to thank me for putting Google in my brianfeener.com blogroll? Probably not (though they seem like pretty grateful individuals).

I’d rather be successful for the fact that I do a good job than be successful on the basis of association.  Those are the movies that tout the “writers of hit comedy X” and the rap albums that have all the “Featuring Lil’ ____” after the song titles.  Maybe it’s a way to build a business, but it’s not a way to build a career.

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