Nov 07 2008
A Lack of Personality
“Corporate” is not a personality, it’s an absence of personality.
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There’s a certain ludicrousness to bullet-points. People don’t think or talk like that.
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We can tell when you’re not comfortable in writing or design.
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It’s easy to tell when you’re not having fun.
"I'm an artist, and if you give me a tuba, I'll bring you something out of it." (c) John Lennon 
