Jul 31 2008

Olympic Video Leaks, Is a Big Deal to A Couple People

Published by bgfeener at 11:14 pm under marketing

Video to the introduction at the Olympics is floating out there.

And I’m here to say, “Relax, China.”

Everyone will still watch the intro, everyone will still be impressed.  The video out there is probably grainy, shot from a weird angle, and jumpy.  I haven’t seen it, but I’m willing to be that the portions that the camera phone caught will be at least 100% better on TV and 1000% better in-person.

From an artist-standpoint, I can see why the director would be furious over the leak.  I wouldn’t want someone to see my unfinished product.

From a marketing standpoint, I think that a grainy 2 minutes of a 50 minute performance is a good way to generate buzz about the performance.

So long as the final product cannot be duplicated or substituted, samples are great for business.

So to the director of the Olympic performance: Relax.  It’ll be ok.

For the comments, am I justified in my opinion about samples?

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