Oct 27 2007

Sewage Water in the Sahara

Published by bgfeener at 3:45 am under marketing

How much revenue do I lose if my product doesn’t get launched for another week? Another month? Another six months?

How much revenue do I lose if my product is released on schedule, but not as good as it could have been with another week of development? Another month? Another six months?

If the product is like sewage water in the Sahara (desirable product, undesirable qualities), no matter how pretty you make it, you may have mis-identified an opportunity.

Make it right, or don’t waste your time/energy/money.

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