Jun 11 2008

Master Chang

Published by bgfeener at 10:10 am under marketing

John Mayer is a contributing blogger to honeyee.com and he’s posted about a t-shirt he received in the mail and was able to reflect on the nature of ascribed value.

He says on the post Master Chang:

Intrinsically it’s just a yellow shirt, but it’s been given a story. And when you can connect something seemingly benign with a story, things begin to matter. The shirt doesn’t even fit - it’s a medium - but that’s not the point. Owning it ends a long outstanding search for something, and that’s what makes the waiting so much fun - it psychically charges the final moment of calling it yours.

For those who had waited out until the iPhone was a little bit more affordable and had 3G, have hope! Not only are you getting a more value out of your phone in terms of money spent, but you are also able to have that Big Moment of opening the box after waiting for so long.

For the comments: How can you add value to a product without making it cost more?

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